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Electronic Arts announced Tuesday that this fall's scheduled FIFA 23 will be the final title after a more than 30-year span carrying the name of the governing body for world football. Beginning in July 2023 EA Sports' soccer flagship will be renamed EA Sports FC.

"The launch of EA SPORTS FC will not have any impact on current EA Sports global football tournaments and EA as well as FIFA are excited to bring you the largest, most expansive EA SPORTS FIFA ever before later this fall," EA said in an announcement. "Our final FIFA product will also include more game modes as well as teams, features, leagues, players, as well as competitions, than any previous edition."

The fall of 2012, Cam Weber, EA Sports' director of business and chief executive told the media that the company was reviewing its licensing agreement with FIFA taking into account the massive collection of licenses it already carried, from individual soccer leagues and teams and what is the FIFA brand actually brought to the game. That same day, it was announced that EA had applied for trademarks in the U.K. for a game named "EA Sports FC."

In Tuesday's statement, EA CEO Andrew Wilson said EA Sports FC will be "the biggest and most powerful football club around the globe, located at the very heart of the football fandom."

"For more than 30 years, we've been building the biggest football club in the world -- comprising hundreds of million of athletes, thousands athletes partners, and hundreds of leagues, federations and teams" Wilson said. "EA SPORTS FC will be the club for every single one of them, as well as for all football fans.

Looking at the details, the statement reveals the extent to which FIFA's brand has was in a game that also has exclusive partnership agreements with UEFA's Champions League tournament, the English Premier League, most of Italy's Serie A clubs, South America's Copa Libertadores club championship, and other big brands that are not operated or controlled by FIFA. In the statement released on Tuesday, Electronic Arts mentioned that EA Sports FC will have "more than 300 licensed individual partners that give players access to more than 19,000 athletesin 700 teams, spread across 100 stadiums and over 30 leagues across the globe."

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